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Factory Direct Fencing breaks new ground with
Sage Business Cloud Enterprise Management


Factory Direct Fencing


Distribution – Fencing Products


AAMEA – Australia

Factory Direct Fencing is Australia’s largest family-owned manufacturer and distributor of fencing products. For twenty years, the Queensland-based company has pioneered many of the innovations and techniques commonly used in fencing manufacturing today. Its commitment to quality products and services have helped build a thriving $35 million business.

“We wanted to be able to simply set it up then get on and do our job. Enterprise Management had the benefit of modern software features, but was also mature enough to be stable.”

Glenn Hosking
Managing Director
Factory Direct Fencing


When the company won several new national contracts, it recognized the need to improve operational efficiencies and streamline its manufacturing and distribution processes to meet the increased demand.


Enterprise Management was selected for its integrated financial, manufacturing, and distribution functionality offering all of the advantages of a modern business management solution while maintaining the simplicity, flexibility, and scalability essential for a mid-market business like Factory Direct Fencing.


Four administrative personnel were redeployed to more strategic roles thanks to automated workflow and streamlined data entry tasks. Improved data access enables staff to measure productivity and analyze costs and delivery timetables. The product configurator feature delivers swift, accurate pricing for complex custom manufactured items. Automated customer communications means faster and better customer service.

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