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Sage Business Cloud Enterprise Management
takes cycle gear distributor Madison
on the fast track to success




Distribution – Cycle Parts


Europe – United Kingdom

Madison has come a long way since 1977, from modest beginnings as a small suburban bicycle shop in Northwest London, to the UK’s leading distributor of bicycle parts and accessories, and the UK’s fastest growing motocross and outdoor equipment supplier. Madison has a dedicated and committed team of employees with a real passion for – and knowledge of – the business.

“Enterprise Management has enabled us to automate and implement new business processes and we now have greater visibility of data than ever before.”

Richard Hopfl
Madison Head of IT


The company’s growth and expansion plans led Madison to replace its legacy software application. Critical requirements included a rapid and seamless implementation, integration with its warehouse management system (WMS) and its ecommerce system, and scalability to support continuing growth.


Enterprise Management is an ideal business management solution for Madison as it is fast to implement, highly configurable to unique business processes, and broadly scalable to accommodate the company’s growth trajectory.


A well-planned and executed implementation resulted in minimal business interruption and a rapid user adoption rate. Configurable processes make third-party integrations straightforward and seamless. A robust and scalable platform and feature set ensure Enterprise Management will continue to serve Madison’s needs for the long ride.

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